If you’re operating a website or conducting internet-based business, what you don’t know may hurt you. Dangers abound: your contractors could infringe on others’ copyrights and trademarks; others could infringe on yours; you could be held liable for mistakes or omissions on your website; your legal contracts with your online customers could be deemed unenforceable; and your visitors’ behaviour on your site could land you with a libel or slander lawsuit.
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Sales & Marketing Executives International webinars — online
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Sales & Marketing Executives International - Wellington Chapter — Wellington, NZ
So you’ve decided your web site needs an overhaul. Before you start work, you and your web developers need to do a bit of planning. Going off re-building a web site half-cocked is a sure fire recipe for disaster.
From this seminar you’ll get an understanding of what should go into a Request For Proposal, a strategic brief, a creative brief, a technical specification, a content plan, an Internet marketing plan, and more. You’ll also garner practical tips to keep your web redesign project on time, within the specs, and under budget. And you’ll learn what you need to ask from your web agency to keep them on the straight and narrow, even if you’re not a “techie” or a “creative” but a mere mortal like the rest of us.
If you catch yourself saying any of the following statements to yourself or colleagues, then run — don’t walk — to this seminar!
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Sales & Marketing Executives International Annual Conference — Vancouver, BC, Canada
Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.
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“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”
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Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.
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“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”
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Most companies with websites don’t realise their competitors are winning the race - coming up higher in the search engines, getting more traffic, converting more visitors into buyers and generating a better return on their investment.
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Panelists:
Trent Blizzard, Blizzard Internet Marketing
George Newman, Third Millennium Marketing
Stephan Spencer, Internet Concepts
Eric Goldreyer, BedandBreakfast.com
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.
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HEADQUARTERS
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Phone: (+64) 9 476-4601
infodesk@netconcepts.com
